The California Privacy Protection Agency (“CPPA”) announced last week that it is conducting a public investigative sweep to ensure data brokers are complying with the Delete Act, a law that requires businesses to register with the CPPA and pay an annual fee. This marks a significant effort by the CPPA to enforce transparency and accountability in the growing data brokerage industry. Data brokers, which by definition are businesses that collect and sell personal information of consumers they don’t have a direct relationship with, must now adhere to strict registration rules.
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CPPA Launches Investigation into Data Broker Compliance- What Businesses Need to Know
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