FTC Takes Action Against Lurn for Deceptive Business Coaching Claims and Consumer Fraud

The rise of online business coaching programs has been a beacon of hope for many aspiring entrepreneurs looking to build wealth from the comfort of their homes. However, as the market expands, so do the risks associated with deceptive practices. A recent case from the Federal Trade Commission (“FTC”) serves as a stark reminder of the importance of transparency and honesty in marketing. The FTC has taken action against Lurn, a Maryland-based online business coaching company, for making false claims about the potential income consumers could earn by enrolling in its programs. This legal move highlights the ongoing need for vigilance and caution when considering such offers. Lurn, led by CEO Anik Singal, was found to be promoting unrealistic earnings promises through its various courses, including claims that consumers could become “Stay-At-Home Millionaires” or make over $11,000 a month despite “failing 98% of the time.” These types of exaggerated statements lure individuals into purchasing expensive programs, but the reality often falls far short. In fact, the FTC’s investigation revealed that very few consumers actually earned money through these programs, even though they were marketed with endorsements that promised substantial profits.